Corporate Information | JCPenney Newsroom (2024)

FAQs

What is the slogan of JCPenney? ›

Beginning in 2007, J. C. Penney's store slogan changed from "It's All Inside" to "Every Day Matters." The new slogan and associated ad campaign was launched in television commercials during the 79th Academy Awards in late February 2007.

Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 120 years, playing a vital role in the communities it serves. JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney.

Loss of Core Customer Base: The rebranding strategy led to a loss of JCPenney's core customer base, which primarily comprised price-sensitive shoppers. High Debt Levels: JCPenney carried a significant amount of debt, which limited its ability to invest in growth initiatives and respond to changing market conditions.

Repledging to 'Make it Count' JCPenney is also revealing its reinvigorated customer strategy and brand proposition, 'Make it Count. ' Since the company's founding, it has been committed to helping customers make the most of life's moments, both large and small.

JCPenney is an iconic American retail company and key anchor store in shopping malls across the United States. JCPenney traces its origins back to April 14, 1902, when founder James Cash Penney and his partners opened the Golden Rule dry goods store in Kemmerer, Wyoming.

JCPenney was one of the earliest companies to offer items online in the 1990s but struggled to keep up with the shifting retail landscape amid multiple leadership changes. By 2020, it had racked up $5 billion in debt, and it filed for bankruptcy in May.

JCPenney has around 670 stores today and has little debt for the first time in years. The company is owned by mall landlords Simon Property Group (SPG) and Brookfield Asset Management (BAM). The two firms rescued JCPenney out of bankruptcy for $1.75 billion in the fall of 2020. It was their interest to do so.

Two years later, Penney married his third wife, Caroline B. Autenreith. Together they had two daughters, Mary Frances and Caroline Marie. Their marriage lasted until his death.

Many are unaware that the department store J.C. Penney was originally the work of a man named, appropriately, James Cash Penney. Penney was raised in Missouri by a father who doubled as a preacher and a farmer.

The plaintiff, Maria Carranza, contends that JC Penny is engaging in a scheme to fabricate false “original” (or “reference”) prices before offering products for sale at a supposed “discount.” Carranza claims that JC Penny falsely advertises its products on its e-commerce website by listing a high reference price and ...

What is the weakness of JCPenney? ›

SWOT Analysis of J. C. Penney: Strengths: Established brand, wide range of products, strong customer loyalty. Weaknesses: Declining sales, high competition, struggling financial position.

JC Penney declared bankruptcy. The value of the existing stock is zero. There could be a very remote chance of it being worth something but the odds are a million to one of any value. The bankruptcy court will decide who gets what but common stockholders are so far down on the list there will be nothing left for them.

jcpenney.com's top 5 competitors in July 2024 are: macys.com, landsend.com, nordstromrack.com, nordstrom.com, and more.

J.C. Penney unveils fierce comeback plan

Three years later, it revealed an ambitious $1 billion comeback plan, promising store remodels, upgraded technology, and improved operations by 2025. And in April, J.C. Penney shared one such part of the plan, which focuses on the customer-facing portion of the business.

Holiday and full-year sales fell, and net income plunged. But the CEO of one of the retailer's owners says its ongoing profitability could merit an expansion.

J. C. Penney Mission Statement

Our mission is to ensure every customer's shopping experience is worth her time, money and effort.

JCPNQ - J.C. Penney Company Stock Price - Barchart.com.

James Cash Penney was the founder of the J.C. Penney Company department stores. He worked in a small chain called the Golden Rule stores and eventually purchased full interest in the stores. By 1912, there were 34 stores in the Rocky Mountain States.